Create your online shop from a photo

How does a photo become a shop?

The photo isn't decoration, it's the raw material. It first goes through an understanding step with a single question: what trade is this? The answer decides the kind of shop — a potter and a coach don't sell the same way, and don't need the same screens.

Then two generations run at once. One produces the brand identity: a name, a tagline, a five-colour palette, two typefaces and a logo. The other produces your first offer: its title, its description, and the fields specific to your trade — a duration for a service, a number of lessons for a course, a date for an event.

The photo you send doesn't only serve to understand: it becomes the image of your first product, and acts as the visual reference for the shop's cover. Everything appears on screen as it lands, not at the end — you watch the shop fill up while you talk, and you can interrupt to correct anything.

• What the AI infers from the photo: your trade, and therefore the kind of shop to build.
• What it writes: shop name, tagline, offer description, about text.
• What it composes: a five-colour palette drawn from the mood of your photo, a logo and a cover.
• What it picks: two typefaces, from a short pre-vetted list — not from the whole web.
• What it reuses as is: your photo, which becomes your first product's image.

What do you need to prepare before starting?

Very little, and that's the point. A phone photo of what you make is enough to start — it's the gesture the flow was written for. The account is free, no card required.

The one thing the machine won't guess for you is the price. Decide it beforehand, or your offer ships as "on request" and you'll have to come back to it. Plan your shipping costs and lead times too if you post things: those are commercial decisions, not fields to generate.

Don't prepare your whole catalogue. Onboarding creates a single offer, deliberately: the rest get added from the dashboard once the shop is standing.

• A photo of what you make, cook or offer. A phone will do.
• The price you want to show — an amount, not a range.
• An email address. No card, no subscription to create the shop.
• To get paid later: your ID and your IBAN, requested by Stripe.

What will my shop's address be?

Your address is a subdomain in your name, of the form "yourstudio.mopsee.com". You're shown it during the flow, before the shop even exists.

If the name is taken you're offered another, and you can change it later in the settings.

What the AI does well, and what it doesn't

It's good at the blank page. Naming a brand, finding a tagline, making five colours agree, writing a decent description from a photographed object: that's formatting work, and it's fast at it. It saves you the two hours where people usually give up.

It's bad — and it knows it — at anything that commits your business. It is explicitly forbidden from estimating or inventing a price: with no amount from you, the offer stays "on request". That's deliberate. An AI guessing what your work is worth gets it wrong silently, and you're the one who pays.

It also knows when to stay quiet: if the photo doesn't say clearly enough what the trade is, it would rather not name the shop than name it badly. It knows nothing of your margin, your shipping constraints, your production capacity, or what you refuse to sell. What it writes is a starting proposal: nothing goes live unless you say so, and everything stays editable afterwards.

How long does it take, and what does it cost?

Creating the shop takes a few minutes and costs nothing: no subscription, no card at sign-up, no commission on your sales. The Starter plan stays at 0 CHF a month, whatever your sales volume.

The only cost that remains yours is the payment provider's: Stripe's fees, taken on each transaction and paid to Stripe, not to Mopsee. They apply to any payment taken — a sale, a donation, a tip — with no share going to Mopsee.

The real wait isn't technical. Your shop can be live in minutes, but taking payment requires a verified payment account: identity, bank details. Stripe runs that check, it applies to every merchant, and its duration depends on neither you nor Mopsee.

• Creating the shop and putting it online: nothing to pay.
• What you pay: nothing to Mopsee, whatever your sales volume.
• Shipping charged to your customer: entirely yours.
• Donations and tips: entirely yours — Mopsee keeps none of it.

Does this work if I don't sell objects?

Yes. That's exactly what the understanding step is for: recognising the trade before building the shop. A caterer doesn't get the same thing as a yoga teacher, because a menu and an appointment book don't fit in a product catalogue.

Eleven kinds of activity are covered, each with its own buyer-side screens. The photo and what you tell it are enough to steer to the right one.

• Physical products — catalogue, delivery, pickup, order tracking.
• Digital files — access after payment.
• Appointments and services — slots and deposit.
• Coaching — sessions and client follow-up.
• Online courses — player, progress, replay.
• Food — menu, click and collect, delivery.
• Events — QR-code tickets and capacity control.
• Subscriptions — recurring access.
• Live — streaming, chat, replay.
• Auctions — timed sales.
• Donations — a shareable support page.